Will ads.txt help or hurt website ad earnings?

Silas Funk asked a question: Will ads.txt help or hurt website ad earnings?
Asked By: Silas Funk
Date created: Sun, Mar 14, 2021 8:21 PM

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From an AdSense Help Center entry [google.com]: Our targeting technology is not optimized to serve ads within a separate IFRAME. If you placed the AdSense code in a separate IFRAME, your site may display less targeted ads or public service ads. So while iframe ads are not strictly prohibited in and of themselves, they can affect ad targeting.

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Will Ads.txt help website Ad earnings or not? Ads.txt helps website ad earnings because It keeps you from losing money as more platforms make their default buying configurations verified inventory-only. Publishers should implement ads.tx, and they should implement it with care.

WILL ADS.TXT HELP OR HURT WEBSITE AD EARNINGS? Ads.txt is an increasingly popular file that publishers are adding to their websites. It is a means of preventing domain-spoofing and eliminating ad inventory fraud across the online ad ecosystem. Adding an Ads.txt file has the theoretical ability to both harm and improve your website’s ad earnings.

Occasionally, our publishers report seeing the following alert message at the top of their Google AdSense page: "AdSense Alert: Earnings at risk - One or more of your sites does not have an ads.txt file." This message is automatically sent out by AdSense when their system recognizes that the ads.txt file on your site does not include your AdSense account information.

App-ads.txt aims to do for mobile app publishers what ads.txt did for web publishers—reduce ad fraud-related revenue loss and build trust with buyers. app-ads.txt (Authorized Sellers for Apps) is an IAB initiative through which mobile app publishers can declare vendors they have authorized to re-sell their inventories.

Did you get a notice in your AdSense account requiring that you put your AdSense publisher information on a published ads.txt file on your site? If you don’t comply, your earnings will be much lower or even nothing. In fact, all ad networks are requiring publishers to place an ads.txt file on websites with display ads.

Then, probably your site doesn’t have or missing required ads.txt files. Not only Adsense, but all of the Ads N etwork will warn you if your site is missing ads.txt files.. Placing an ad on a website is one of the legit ways for a website owner can monetize their site. But did you know! that in order to create transparency in the programmatic advertising ecosystem.

You can view the specifications of the ads.txt file on IAB Tech Lab website. Google AdSense and Ads.txt. It is not mandatory for AdSense publishers to use ads.txt file. However, Google will inform you through your AdSense account when they detect an issue. You will see a message indicating that your earnings are at risk due to missing ads.txt file.

The best thing is to remove your ad code from the landing page while you're running your campaign, and that will reduce the risk of invalid clicks. Google user recommended this

ads.txt / app-ads.txt update to support inventory sharing in CTV and other environments. An update to the IAB Tech Lab’s ads.txt (and by association app-ads.txt) specification has been released as of March 17, 2021. This update provides the ability to model “inventory sharing” on Connected TV (CTV) environments.

However, excessive ads on a given page will hurt your site in both organic search and paid values. It’s generally a good idea to minimize the number of ads and maximize their quality. There is no actual traffic minimum to apply to AdSense and be accepted.

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