Why does facebook say not delivering about my ad?

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Natalia Schuster asked a question: Why does facebook say not delivering about my ad?
Asked By: Natalia Schuster
Date created: Thu, Jan 14, 2021 11:58 PM
Date updated: Mon, Jun 27, 2022 11:33 AM

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Video answer: Why my facebook ads are not delivering? 😭 - hernan vazquez

Why my facebook ads are not delivering? 😭 - hernan vazquez

Top best answers to the question «Why does facebook say not delivering about my ad»

You have successfully launched a new Facebook campaign only to find that your Facebook ads are not delivering. By not delivering, we typically mean that your campaigns have accrued very low to zero impressions. This can happen to ads that had been delivering in the past too!

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Facebook Ads Not Delivering Reason #1: Your Ads Have Been Disapproved If your ads have been disapproved, Facebook will send you a notification, with the reason of disapproval, to the email address that you have registered with them.

You have successfully launched a new Facebook campaign only to find that your Facebook ads are not delivering. By not delivering, we typically mean that your campaigns have accrued very low to zero impressions. This can happen to ads that had been delivering in the past too! There are many reasons why an ad might not deliver.

If your individual ads are set to Not Delivering, it generally means that some rule at the ad set or ad campaign level is telling the ad not to run. Ad Sets can have schedules or budget limits. Once your ad set reaches that level, any ad within the ad set will be set to Not Delivering.

But just because you’re not seeing your ads doesn’t mean they’re not delivering. Unlike Google Ads, Facebook ads are a bit harder to trigger impressions for yourself. On Google, you search the keywords you’re targeting and either the ad shows up or it doesn’t. Facebook isn’t nearly that easy.

This unwritten rule is often referred to as Facebook’s 20% Rule and could be another reason your Facebook ads are not delivering. Facebook’s research found that images with less than 20% text tend to cost less and reach more people than ads with more than 20% image text.

If your Facebook ads aren’t delivering for that reason, time after time, your account is going to be marked as “suspicious”. Facebook then conducts a manual review of every ad that you launch. This...

The ad set and all of its ads are still in the learning phase. During this period, the delivery system is exploring and optimizing the best way to deliver your ads. Performance is less stable during this time period and CPAs are usually worse. Completed: The campaign, ad set or ad is no longer running because the scheduled end date has passed.

Your ad will say it’s delivering, but no one will see it. One reason this happens is because of OCPM. This is Facebook’s optimized pay scheme, which dynamically determines which people are the best to see an ad, based on the objective of that ad.

Why are my Facebook ads not converting? There are many factors. One reason why some ads do not convert is the lack of proper ad creatives. A lot of advertisers focus on technical tools such as targeting, keywords, etc.

Thanks for the R2A Aranno ! In addition to Eugenia Nemkova’s reasons, I would also add: 1. Narrow audience 2. Low bid (in the case you aren’t using “autobid”) 3. Confirm that you have the right date set up Hope this helps!

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