Why do people share disinformation on social media?

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Fanny Jast asked a question: Why do people share disinformation on social media?
Asked By: Fanny Jast
Date created: Sun, Aug 15, 2021 9:56 PM
Date updated: Mon, Jan 10, 2022 5:21 AM

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Those who are looking for an answer to the question «Why do people share disinformation on social media?» often ask the following questions:

👉 Why do people spread disinformation on social media?

Individual social media users are key to the spread of disinformation online. By interacting with disinformation, they share it with their own social networks. This can greatly increase its reach and potential impact on society.

👉 Why do people share on social media?

Why do people share on social media? The goal of using social media for your business is to get people to talk about your stuff. By stuff, we mean your business, your industry, your company, your campaigns, your products or your services. The more people talk about them, the more successful you will become.

👉 Do people share too much on social media?

  • Yes, people share too much information on social media, especially about a relationship. Whether it’s good, bad or ugly, keep it to yourself. The most revealing thing that I’ve seen on social media is someone throwing out their boyfriend’s/girlfriend’s stuff.

9 other answers

Why Do People Share Disinformation On Social Media? Context. The first was from the House of Commons Digital, Culture, Media and Sport Committee (DCMS Committee, 2020) on... The Research. The overall aim of this project was to explore some of the potential factors influencing organic reach:..…

Individual social media users are key to the spread of disinformation online. By interacting with disinformation, they share it with their own social networks. This can greatly increase its reach and potential impact on society.

Abstract. Individuals who encounter false information on social media may actively spread it further, by sharing or otherwise engaging with it. Much of the spread of disinformation can thus be attributed to human action. Four studies (total N = 2,634) explored the effect of message attributes (authoritativeness of source, consensus indicators), ...

It is therefore important to understand why people do this and what sets them apart from those who do not. So why do some people engage with misinformation? Some research has suggested that people share such material because they don not realise it is false; they do not pay sufficient attention to accuracy before engaging with it. Other work has suggested that some people share false stories deliberately.

A survey of Singapore university students by Chen et al. (2015) similarly reveals that catchiness and the ability to spark conversations were key motivators for news sharing on social media…

Most users who generate misinformation do not also share accurate information as well, which makes it difficult to tease out the effect of misinformation itself.

Participants’ level of digital literacy had little effect on their responses. The people reporting the greatest likelihood of sharing disinformation were those who thought it likely to be true, or who had pre-existing attitudes consistent with it. They were likely to have previous familiarity with the materials.

through social media due to such human behaviour [10]. Why do people spread social media disinformation? When individuals share or interact with disinformation they see online, they have essentially been persuaded to do so by its originators. Influential models of social information processing suggest there are different routes to persuasion [e.g. 11].

Some of the questions we could then address include examinations of (a) how malicious disinformation (e.g., concerning COVID-19) affects subsequent content engagement, and how this is shaped by countermeasures already in place or being designed by empirical research; (b) people’s motives to share information, in particular intentional sharing of information that is known to be false; (c) drivers of polarization and de-polarization; and (d) ways in which a common ground for ...

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