Why and how do ads follow me around the web?

Skylar Maggio asked a question: Why and how do ads follow me around the web?
Asked By: Skylar Maggio
Date created: Sat, Apr 17, 2021 11:44 AM

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Those who are looking for an answer to the question «Why and how do ads follow me around the web?» often ask the following questions:

👉 Can an ad follow me around?

So, you might be wondering why these ads keep following you around on the internet. The answer is simple – behavioral reinforcement… If you don't buy the product at first, these companies use a concept called “ad remarketing” to target you once again by showing those products to you again and again.

Question from categories: banner ads

👉 Why do ads follow you around?

A technique called “remarketing” allows advertisers to show ads for things you’ve previously looked at. The technique targets your computer, not you as an individual. Clearing cookies periodically, or using an ad blocker, may help. Ads that seem to follow you are benign and nothing to be concerned about.

👉 How do ads follow me around online?

Ad remarketing is a tool used by web advertisers to bring potential customers back to their websites after they’ve left, without having to put work towards search engine optimization. By keeping track of a customer’s browsing habits, companies can in effect give the customer a second chance at buying their product.

9 other answers

When you see an ad on advertiser.com, for example Facebook.com, from example.com, a website you just visited, then it is due to example.com and advertiser.com passing your cookie file between each other. The process goes like this: 1) You go to example.com and send it your cookie file, a unique identifier of you.

2. Use private browsing or turn on 'do not track'. Your browser's private browsing mode will stop sites from planting cookies on you as you move around the web. However, that means no useful cookies either (some sites won't let you sign up without cookies enabled) and no access to your personal browsing history.

A technique called “remarketing” allows advertisers to show ads for things you’ve previously looked at. The technique targets your computer, not you as an individual. Clearing cookies periodically, or using an ad blocker, may help. Ads that seem to follow you are benign and nothing to be concerned about.

Pop-up ads could be related to ad remarketing but some of them could be the result of a computer issue. If you have pop-up windows that just won't go away, hijacked browser settings, internet preferences inexplicably changed, or a very slow web search experience, you may be the victim of spyware, adware, or malware.

It’s almost as if the ads are following us?! So, what’s going on here? The answer is ad remarketing. Ad remarketing is a tool used by web advertisers to bring potential customers back to their websites after they’ve left, without having to put work towards search engine optimization. By keeping track of a customer’s browsing habits, companies can in effect give the customer a second chance at buying their product.

Most online businesses use re-marketing ads for obvious reasons. But something inside [me] says that they just feel wrong. They aren’t just invasive, they are annoying and persistent… like the piece of shit mosquitos that fly around to do nothing other than steel blood from people.

Advertisers generally follow best practices to avoid bombarding users. Caro says it all comes down to trust and transparency: "When you know it and you trust it, then it's not an issue." Adroll, Criteo and others place a small question mark button on retargeted ads.

Companies use ads to attract buyers, while websites which show these ads generate revenue from your clicks. These companies and websites use code snippets to make sure they display relevant ads to...

Companies drop pixels or cookies to track you, Adweek's Josh Sternberg told TechRepublic's Dan Patterson. "It's seeing web history, your interests, based on what you're searching for on search ...

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