What should i look for in a content audit?

Kirsten Bashirian asked a question: What should i look for in a content audit?
Asked By: Kirsten Bashirian
Date created: Tue, Mar 2, 2021 2:44 PM


Top best answers to the question «What should i look for in a content audit»

  • The final objective is to reveal strengths and weaknesses in your content strategy, and adapt your content plan to your current marketing goals. In this guide, I’ll walk you through 5 essential steps on how to audit your content:


Those who are looking for an answer to the question «What should i look for in a content audit?» often ask the following questions:

👉 What should be included in content audit?

  1. Step 1: Define Your Goals and Metrics.
  2. Step 2: Take An Inventory of Your Content.
  3. Step 3: Collect and Analyze Data.
  4. Step 4: Draw Up An Action Plan.
  5. Step 5: Adjust Your Content Marketing Strategy.
  6. Scale Your Content Marketing.

👉 What does a content audit do?

A content audit is a process of systematically reviewing all the content you have on your site. This process allows you to look closely at your optimization efforts to see how well you are meeting your business objectives.

👉 What is a content strategy audit?

A content audit is the cornerstone of content strategy, which governs content marketing. The aim is to perform a qualitative analysis of all the content on a website (or in some cases, a network of sites and/or social media presences — any content for which your organization is responsible).

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