What makes a great image for your facebook ad?
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Facebook's Own Ad Image Best PracticesChoose an image that is directly relevant to your product or service. Use an image that is bright and eye-catching, even when viewed at a small size. Avoid images that have many small details or text and opt for something simple instead.
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Below are Facebook’s three ad image best practices. See what you think: Choose an image that is directly relevant to your product or service. Use an image that is bright and eye-catching, even when viewed at a small size. Avoid images that have many small details or text and opt for something simple instead.
25 Expert Tips to Create Facebook Ad Images THAT SELL 1. Show People Using Your Product. Your ad has to look like it belongs in someone’s news feed. If your audience is used to seeing updates from friends and family, make sure your ad doesn’t alienate them before they have a chance to see what it is you’re offering.
I’m going to break down what makes a “good” image and show you 4 step-by-step ways to design your own Facebook ad images—and the best part is, you can do it all without having to spend a dime. Let’s jump into the first, and most important, characteristic of your Facebook ad. 1. Simple, Clear Representation of the Marketing Message
You can create a photo ad right from your Facebook Page by publishing and boosting a post with an image. When you want to raise awareness of products. If you have a tangible product to promote, a photo ad is great place to make it pop and stand out in feed. Learn about the benefits of creating your own ad images in this free Blueprint course.
6. Use the right images. The images you use in your ads represent you on Facebook, so it’s important that you are using carefully-selected (or custom-made) images that grab your readers’ attention and tell a story about your brand or product. One of the best places to learn what makes a great image on a Facebook ad is Facebook’s resource center.
16 winning Facebook ad examples to learn from Facebook image ad examples 1. LEGO. What’s great about this ad. With this bright, colorful visual creative, LEGO proves that image ads don’t need a photo to be effective. Creative copy creates intrigue without giving too much away, encouraging clicks.
The perfect Facebook ad has a clever or creative tension between art and copy. Amatuer advertisers on Facebook make a predictable mistake. The image and the headline do not have any creative tension. For example, if the headline is “make money in your sleep,” you’ll see a stock image of a person in pajamas, holding handfuls of cash.
Be imaginative with your ad creative/imagery; Consider whether a snappy, memorable tagline (i.e. “Make Work Better”) will work for your ad; Facebook Ad Example #2: Google. In what might well be the grandest understatement I’ve ever written, Google knows a thing or two about online advertising.
For your Facebook ads and images to be effective, it’s content and creative needs to be tailored exactly to the audience it’s reaching, the product it’s selling and, maybe most importantly, the medium it’s displayed on.