What is the average cost per click for google ads?

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Chaya Hintz asked a question: What is the average cost per click for google ads?
Asked By: Chaya Hintz
Date created: Sat, Jan 30, 2021 5:23 AM
Date updated: Thu, Jun 23, 2022 5:02 AM

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The average cost per click in Google Ads is between $1 and $2 on the Search Network. The average CPC on the Display Network is under $1. The most expensive keywords in Google Ads and Bing Ads cost $50 or more per click.

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Your average CPC is based on your actual cost-per-click (actual CPC), which is the actual amount you're charged for a click on your ad. Note that your average CPC might be different than your...

While Google Ads offers an impressive return on investment (ROI) of $8 for every $1 spent, many businesses wonder about the cost of Google Ads and how much they should spend on Google Ads. The average cost-per-click (CPC) on Google Ads is $1 to $2 for the Google Search Network and less than $1 for the Google Display Network.

And here’s the chart of the countries represented on the map, chart ordered by the highest average cost per click to the lowest average cost per click, compared to the US average CPC (100%) which is between $1 and $2 on the Google Search for a high volume keyword.

In Q1 2019, the average mobile CPC for a digital ad was $0.42, and a single desktop click cost $0.73. All this data should give you a decent idea of what it might cost you for a single ad. But, when you’re trying to answer the question of how much a Google Ads campaign will cost, it’s not enough to look at averages.

Average cost per click in Google Ads Benchmarks by industry. The average Google Ads cost per click across all industries is $2.41 for search and $0.59 for display:

This article is part of a larger series on Search Engine Marketing. Google Ads is a cost-effective pay-per-click advertising platform where businesses pay based on interactions, such as a click. The average cost per click, or CPC, is $2.69. However, CPCs range greatly from under $1 to $20+.

Your actual cost-per-click (actual CPC) is the final amount you're charged for a click. You're often charged less -- sometimes much less -- than your maximum cost-per-click (max. CPC) bid, which is the most you'll typically be charged for a click. Actual CPC is often less than max. CPC because with the Google Ads auction, you only pay what's ...

The only industry with costs per click over $1 on the Display network is Dating & Personals. The average cost per click in AdWords across all industries is $2.69 for search and $0.63 for display.

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