What is content audit in digital marketing?

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Brittany Padberg asked a question: What is content audit in digital marketing?
Asked By: Brittany Padberg
Date created: Mon, Jul 26, 2021 12:19 PM
Date updated: Thu, Jun 23, 2022 6:09 AM

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A content audit involves taking a look at all the content on your website and assessing its relative strengths and weaknesses in order to prioritize your future marketing activities. It's a qualitative assessment and evaluation based on the KPIs (Key Performance Indicators) that you select beforehand.

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