What is a good link click rate for facebook ads?

11
Greg Gleason asked a question: What is a good link click rate for facebook ads?
Asked By: Greg Gleason
Date created: Wed, May 5, 2021 7:32 AM
Date updated: Sat, May 13, 2023 11:15 PM

Content

Video answer: What is a good click-through rate (ctr)? average click…

What is a good click-through rate (ctr)? average click…

Top best answers to the question «What is a good link click rate for facebook ads»

Based on the results of our study, a good CTR for Facebook ads is between 2-5%. We asked 30+ marketers to share their average CTRs for their Facebook ads, and more than half reported average CTRs within that range.

Video answer: Facebook ads with low clickthrough rate

Facebook ads with low clickthrough rate

10 other answers

While the click-through rate of your Facebook ad is a useful metric to gauge how engaged people are with your advert, the metric on its own doesn’t provide much actionable input. For example, you could have a click-through rate of 75% over 10,000 impressions, but if the advert receives 0 conversions, what good is a 75% click-through rate if you generated $0 in sales?

If, as you should be, you are using Facebook Custom Audiences to target your ads, those ads should be much more relevant than ads to cold traffic. Therefore your CTR should be higher. How high? Hard to say. But probably a good goal would be 3% and above. Here is the way I would think about CTR …

Links Average CTR on links ranges from 1% all the way up to 5% on average. Once again, it is important to understand the difference between the CTR (All) column which refers to every click on the ad area, and the CTR (Link, right column) which refers to the link clicks.

Knowing the average or median CTR for Facebook ads is a decent starting point for benchmarking your performance, but a better question to ask to improve your performance is “What is a good CTR for Facebook ads?” Based on the results of our study, a good CTR for Facebook ads is between 2-5%. We asked 30+ marketers to share their average CTRs for their Facebook ads, and more than half reported average CTRs within that range.

This metric counts link clicks on the ad's text, media or call-to-action, that link to destinations or experiences specified by the advertiser. This metric excludes clicks on content or links in the comments section of a post. An ad may have multiple destinations specified by the advertiser.

What is a Good Click-Through Rate for Display Ads? The average CTR for display ads is 0.46%. In fact, the averages across all industries are significantly lower than that of a search ad – but don’t panic.

There are consequently a lot of different, varying reports of what the average click rates are for Facebook ads. I’ve aggregated a few of them, and you can draw your own conclusions. At the end of 2014 , mobile news feed ads average 2.5-4% CTR.

CTR (Link Click-Through Rate) is a common metric used to help determine the success of any Facebook ad. An ad with the right messaging and targeting will likely have a high CTR (Link Click-Through Rate). If you really want to dig into your Facebook ad performance, there are other variations of CTR available in Ads Manager, such as Unique CTR and Outbound CTR.

Below are more examples of possible link clicks: Clicks on an image or a call-to-action button within an ad that uses the traffic objective. Clicks on an URL link in the text description of an ad. Clicks on ad formats that take someone intoa full-screen experience, such as lead forms, Canvas and collection.

In a study that Wordstream conducted, the Facebook average cost per click across multiple industries was $1.72. Additionally, AdEspresso performed a study in 2017 that showed the Facebook average cost per click based on… Get Exclusive Marketing Tips!

Your Answer

Video answer: How to analyze your facebook ad performance

How to analyze your facebook ad performance