What is a deal id programmatic?
Asked By: Emmanuelle White
Date created: Fri, Feb 12, 2021 9:54 AM
Date updated: Wed, Mar 22, 2023 7:55 AM
Video answer: How to execute programmatic buys with deal id
Top best answers to the question «What is a deal id programmatic»
Deal ID has emerged over the past few years as a way to individually match buyers and sellers as a part of programmatic ad buying. It's used in the context of private marketplaces to allow buyers and sellers to negotiate a variety of deal criteria before the deals actually occur.
Video answer: Deal id 101 & the shift to programmatic direct