What does cpa stand for cost per acquisition?

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Albert Oberbrunner asked a question: What does cpa stand for cost per acquisition?
Asked By: Albert Oberbrunner
Date created: Sat, Jul 24, 2021 11:18 PM
Date updated: Tue, Jul 5, 2022 11:27 PM

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Definition: Cost Per Acquisition, or "CPA," is a marketing metric that measures the aggregate cost to acquire one paying customer on a campaign or channel level. CPA is a vital measurement of marketing success, generally distinguished from Cost of Acquiring Customer (CAC) by its granular application.

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