Under what conditions can advertising prove effective?

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Immanuel Kris asked a question: Under what conditions can advertising prove effective?
Asked By: Immanuel Kris
Date created: Thu, Jun 24, 2021 4:47 AM
Date updated: Mon, Dec 5, 2022 7:31 AM

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For many years, marketers have used recency theory (the belief that ads are most effective when they appear immediately before consumers are predicted to make a purchase) to gauge when to run their ads.

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