Should you use search partners google ads?

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Liliane Gislason asked a question: Should you use search partners google ads?
Asked By: Liliane Gislason
Date created: Sun, Mar 28, 2021 8:51 PM
Date updated: Thu, Nov 17, 2022 8:32 PM

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Video answer: Google ads search partner network

Google ads search partner network

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When to Use Google Search Partners

Google Search partners is a default setting that most advertisers should turn off. However, using the Search Partners network can be useful in specific situations such as expanding the reach of a branded campaign or for website remarketing.

Video answer: What are google search partners? what is the…

What are google search partners? what is the…

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Who should Use Google Ads Search Partners. Search partners are worth testing for most advertisers. However It can be quite hit and miss depending on the industry. Due to having no control over the sites ads are shown on, it can be quite difficult to optimise. You just need to test and see if it works for your campaigns.

Search Partner Statistics. Overall the cost-per-conversion value is the most important thing to look at when considering how well search partners perform. On average search partners perform well for the 100 clients sampled, with a saving of over 39% for search ads and a saving of over 7% on shopping ads. But don’t let this average data fool you.

Google Ads will include Search Partners in your search network campaigns by default. So to exclude them from new campaigns, you will need to un-tick the option from the set up screen: You can also choose to exclude search partners from existing campaigns by heading over to the Campaign Settings and un-ticking the option from there.

When working with AdWords, you can choose not to include search partners by unclicking the button that says “include search partners” that you find on your campaign settings page, which is shown below:

Sites in the Search Network that partner with Google to show ads and free product listings. Search partners extend the reach of Google Search ads and listings to hundreds of non-Google websites, as...

The Google Search Network gives advertisers the ability to gain additional AdWords traffic and conversions from users across the web, as Google delivers ads on partner websites in much the same way...

Search partners extend the reach of Google Search ads to hundreds of non-Google websites, as well as YouTube and other Google sites. On search partners sites, your ads can appear on search results...

Running ads on the Search Network is the most common, well-known form of PPC advertising. With this network selection, your ads will be eligible to appear on Google SERPs. If you want to expand your reach, you can extend your targeting to include “search partners,” a group comprised of smaller search engines, such as AOL.

This opens up campaigns to searchers across all Bing, Yahoo, and AOL owned and operated sites, as well as various partner sites: Bing Ads vs. Google Ads. Let’s see how Google Ads and Bing Ads compare in some basic aspects, such as display URLs, description text, keywords, and click-through rate. Display URL

Using Google Ads might be the best decision you make for your business. This is not an exaggeration. People use Google to search 3.5 billion times a day. Each search offers opportunities for you to get your brand in front of more users. This means increasing leads, conversions, and sales.

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Video answer: Google ads search network vs display network

Google ads search network vs display network