Video answer: The dos & don'ts of duplicating facebook ad campaigns
Top best answers to the question «Should i duplicate ad set or increase budget»
Duplicate successful ad sets without making any changes to the original one… When duplicating an ad set, create it with a higher budget and now you will have more ad sets that in theory should be successful. Just be aware of audience overlap as these ad sets will be targeting the same audience.
What we recommend here is that you duplicate your whole CBO, increase the daily budget by 30-50% every 24 hours and pause any underperforming ad sets. With ad set budgeting we would increase the budget more carefully, so by making a 20% increase every 2-3 days.
Video answer: Facebook ads