Video answer: You're optimizing your facebook ads wrong! - what to optimize for?
Top best answers to the question «Rotating ads vs. optimizing ads: which is better»
Setting ads to rotate is inevitably accepting a reduction in CTR, a lower Quality Score and an increase in CPC prices, but allowing for more insightful ad text analysis. Setting ads to optimize is delivering extra visitors, each at a lower cost, but at the expense of meaningful comparative ad text data.
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