Is newspaper ad atl or btl?

Reyes Haley asked a question: Is newspaper ad atl or btl?
Asked By: Reyes Haley
Date created: Wed, Mar 17, 2021 9:46 AM
Date updated: Mon, Aug 1, 2022 5:21 PM


Video answer: What is btl (below the line) marketing

What is btl (below the line) marketing

Top best answers to the question «Is newspaper ad atl or btl»

General ATL Advertising Activities

Print Media: Newspaper ads, online articles and print media campaigns that are global. Radio: National and international radio broadcasting advertisement campaigns.

Video answer: Atl btl marketing strategies

Atl btl marketing strategies

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While I said above that social media profiles are ATL in nature, any ads that you run through them are BTL as they should have a level of targeting attached to them. PPC ads are the same – even although they use a global platform with incredible reach, they are still specifically aimed at a certain segment of the population (at least they should be anyway).

360-Degree Marketing: An advertising activity that’s a combination of ATL and BTL activities, for e.g., a TV advertisement that’s supplemented by newspaper advertisements and pamphlet distribution. Digital Marketing: Online banners, informative CTA buttons, social media posts, blogs etc.

Unlike ATL, BTL is very focused on targeting specific ads to certain people, ensuring the content and location line up as clearly as possible with the intent of these potential customers. BTL also differs in that it is much more focused on return on investment (ROI), gaining user conversions and quantifying success.

Print media: Promotional messages in newspapers, online articles, and advertisements; Radio: Pan-country or pan-city radio broadcasts; Below the Line (BTL) advertising

It includes non-targeted advertising activities having a wide reach, so as to create a brand image. In this, advertising through TV, radio, internet, newspaper, posters, banners, billboards, and magazines. Further, when ATL media is used the primary focus is to create brand awareness, educate customers about the offerings and boost sales.

The ATL marketing strategies are designed by the companies to reach larger masses and develop a market for their products and services, such as television, radio, and newspaper ads.

Both ATL and BTL communications can be used to either build brand awareness or drive sales through specific offers (promotions), it is BTL communication, however, that gives the marketer the ability to tailor their messaging in a more personal manner to the audience.

Marketing activities (basically advertisements) today can be divided into three segments – Above the Line (ATL), Below the Line (BTL), & Through the Line (TTL) marketing. The line was originally used to separate marketing activities which had mass penetration (above the line) to those which had specific penetration (below the line).

BTL refers to the practices of making use of means of advertisement and promotion that do not directly use mass media like radio, television, billboards, print, and other outdoor formats. BTL methods are typically used to target specific audience instead of casting a campaign for the mass markets.

ATL medium of marketing includes OOH, Internet, Television, Printing Media, Radio, newspapers, posters, banners, magazines, etc. The main focus of ATL marketing is to form up a unique brand identity and represent and spread the awareness of the brand at a macro level to audiences and customers.

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