Is google an ad exchange?

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Rosendo Senger asked a question: Is google an ad exchange?
Asked By: Rosendo Senger
Date created: Sat, Mar 27, 2021 8:21 PM
Date updated: Sat, Sep 17, 2022 1:26 AM

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Video answer: Google adsense vs ad exchange: what's the difference?

Google adsense vs ad exchange: what's the difference?

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Google AdX (previously known as DoubleClick Ad Exchange) is an ad exchange network. This means it is a programmatic advertising platform, offering real-time bidding (RTB) on ad spaces to ad networks, including AdSense, agencies and demand-side platforms.

Google AdX (previously known as DoubleClick Ad Exchange) is an ad exchange network. This means it is a programmatic advertising platform, offering real-time bidding (RTB) on ad spaces to ad networks, including AdSense, agencies and demand-side platforms… Google AdSense is an advertising network.

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