Is a super bowl ad really worth $5 million?

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Video answer: Are super bowl ads really worth $5 million?

Top best answers to the question «Is a super bowl ad really worth $5 million»

Answered by Hilbert Langosh on Thu, Mar 11, 2021 4:31 AM

Advertisers, on average and adjusted for inflation, paid what seems now to be a paltry sum of only $300,000 to capture their 30 seconds of airtime in 1967. For Super Bowl LII in 2018, the average spot costs advertisers just over $5 million with projections for this year's average to exceed $5.5 million.

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Answered by Hank Crooks on Fri, Mar 12, 2021 6:18 PM

It also is a record for Super Bowl advertising and for advertising more broadly. This raises an obvious, and often debated, question: Is the Super Bowl really worth this much? An economic answer is that Super Bowl spots must be worth $5 million because brands are willing to pay the price.

Answered by Carol Hermiston on Sat, Mar 13, 2021 3:17 PM

An economic answer is that Super Bowl spots must be worth $5 million because brands are willing to pay the price. This year, inventory was nearly sold out in November. If advertisers thought the...

Answered by Madilyn Reichert on Mon, Mar 15, 2021 7:52 PM

This year, ads reached a record high of $5 million per 30-second spot for brands seeking national spots, according to several sources. That price doesn’t include the cost of actually creating the...

Answered by Muriel Reichel on Wed, Mar 17, 2021 5:33 AM

In this case, Super Bowl LI (a return to Roman numerals after last year's game being Super Bowl 50) will air on FOX (NASDAQ: FOX), and the network has been getting $5 million per 30-second spot.

Answered by Arnoldo Krajcik on Wed, Mar 17, 2021 9:08 AM

In this case, Super Bowl LI (a return to Roman numerals after last year's game being Super Bowl 50) will air on FOX , and the network has been getting $5 million per 30-second spot.

Answered by Bryon Gorczany on Wed, Mar 17, 2021 2:52 PM

Boy, is the Super Bowl expensive for advertisers. This year, a 30-second spot during the biggest game in sports costs over $5 million. Judging by the numbers and research alone, that's a complete...

Answered by Alberta Kling on Fri, Mar 19, 2021 6:18 PM

“A Super Bowl ad used to be a Super Bowl ad, but over the past decade, it’s really become a two-week extravaganza.” Average Cost of 30 Second Super Bowl Ad Grew 87% Over Past Decade To All-Time High of $5.05 Million in 2017 – Kantar Media

Answered by Dan West on Sat, Mar 20, 2021 8:01 PM

The briefing illustrates the effort companies put forth each year to market the most expensive commercial space on TV. The average cost of a 30-second ad for the Super Bowl crept up to $5 million...

Answered by Brennon O'Connell on Sun, Mar 21, 2021 4:32 AM

Super Bowl ads set another record Companies justify spending a whopping $4.5 million on a 30 second Super Bowl ad by touting how it's the one time you can reach more than 100 million people.

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