Is a high cpm bad?

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Treva Huels asked a question: Is a high cpm bad?
Asked By: Treva Huels
Date created: Wed, Jun 23, 2021 4:07 PM
Date updated: Thu, Dec 29, 2022 12:58 AM

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Top best answers to the question «Is a high cpm bad»

CPM is your “cost per 1,000 impressions”. Usually, the lower your CPM, higher your ROAS. Usually, a high CPM is a symptom of a weak campaign… Since CPM is the cost for 1000 impressions, it's logical to think that if I'm going after an audience that is very competitive, there is nothing I can do to have a better CPM.

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