How much should i put for the ad group bid?

Yasmeen Ward asked a question: How much should i put for the ad group bid?
Asked By: Yasmeen Ward
Date created: Sun, May 16, 2021 11:44 AM
Date updated: Wed, Jan 25, 2023 5:30 AM


Video answer: Spending 100,000 robux on this ad! (roblox)

Spending 100,000 robux on this ad! (roblox)

Top best answers to the question «How much should i put for the ad group bid»

If efficiency is your primary goal, consider bidding about 50% of your break-even CPC. If volume is your focus (and you're willing to sacrifice some profit), you can push your maximum CPC higher, to around 70-80% of your maximum CPC.

Video answer: How much does it cost to advertise on roblox??

How much does it cost to advertise on roblox??

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A bid amount that applies to all of the keywords and placements in your ad group that don't have individual bids. This bid sets the maximum amount that you're willing to pay for each click on your...

Monthly budget = month-to-date spend + daily budget * (days remaining in the month, including today) For example, if you change the daily budget to $10 on July 15th, and you have spent $250 of the $400 budget, the new budget will be $420, which is calculated as $250 + $10 (17).

In order to have a successful ad campaign, I recommend anywhere from 100k - 300k Robux. You should put these entirely into sponsored, as those are the most effective for games. I would also stick with only sponsering for PC, unless your game has other platforms supported.

Depending on your tab view within Google Ads, you can set rules at the campaign, ad group, ad, or keyword level. As an example, you can create a rule to raise bids by a certain percentage if the average cost per conversion is below a certain level. Another rule can raise your bid if the average ad position is low to help you increase conversions.

Pro tip: You can and should test your ad copy to find the best position by lowering or increasing your bid or CPC. When you lower your bid, observe what happens. Google usually provides a specific suggested bid amount. You can start with the suggested bid or increase it a bit. Keep checking your ad positions.

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Single Keyword Ad Groups and their level of granularity mean that you’re giving Google less control and taking over yourself. Since Google recommends that you use 10-20 keywords per ad group, you’re immediately able to make sure that all your keywords have less Search term variance.

The best rule of thumb is to use no more than 20 keywords per ad group. Sometimes you can get away with using a few more, but exceeding a 20 keyword limit is a sign that your ad copy isn’t matching the keyword being searched as closely as it could. Brad Geddes had a different opinion to share in his post:

As a general rule, you’ll want to get at least 100-200 clicks on a keyword to determine whether it converts for you. So, for example, if you’re going to test 10 keywords with a cost per click of $1, we’d recommend you plan on a test budget of $1,000 to $2,000.

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