Video answer: Junk food ads and kids
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In 2018, kids advertising spending amounted to 4.2 billion U.S. dollars worldwide. Expenditure is forecast to reach 4.6 billion U.S. dollars by 2021, out of which an estimated 1.7 billion is projected to stem from digital advertising formats.
Video answer: We're not buying it: stop junk food marketing to kids
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Get in touch with us now, Apr 7, 2020 In 2018, kids advertising spending amounted to 4.2 billion U.S. dollars worldwide. Expenditure is forecast to reach 4.6 billion U.S. dollars by 2021, out of...
Last month, Digitas, part of the global ad giant Publicis, published a report (attached) which reveals that " Today’s little kids and tweens having buying power to the tune of $1.2 trillion per year." The report explains that "we did our research, talked to our kids, and then brought a panel of five preteens (ranging from ages 10-13) onstage."
In 1983, companies spent $100 million marketing to kids. Today, they're spending nearly $17 billion annually. That's more than double what it was in 1992.
A report from the FTC revealed that industry spent nearly $1.8 billion in 2009 marketing and advertising foods and beverages to children. The top three sources were fast food ($714 million), carbonated beverages ($395 million), and breakfast cereals ($186 million). 14 In 2016,
Advertisers also know that kids greatly influence their parents' buying decisions, to the tune of $500 billion per year. The most significant aspect of marketing to preteens, though, is that now they can talk back.
It is estimated that advertisers spend more than $12 billion per year to reach the youth market and that children view more than 40,000 commercials each year. These figures represent dramatic increases over those from the 1970s.
A total of $4.6 billion was spent on all advertising by fast food restaurants in 2012. This was an 8 percent increase over 2009. McDonald's spent 2.7 times as much to advertise its products as all fruit, vegetable, bottled water, and milk advertisers combined. Less than 1 percent of all kids’ meal combinations met recommended nutrition standards.
Each year, enormous sums of money are spent to reach this valuable audience because children and adolescents spend billions on their own purchases, influence family decisions about what to buy, and promise a potential lifetime of brand loyalty.
About 15% of all students reported seeing e-cigarette ads from all four sources, including retail stores, the Internet, magazines/newspapers, and TV/movies. Exposure to e-cigarette ads may contribute to youth e-cigarette use: E-cigarette companies have rapidly increased advertising spending, from $6.4 million in 2011 to $115 million in 2014.