How many keywords should be in an ad group?

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Brigitte Jakubowski asked a question: How many keywords should be in an ad group?
Asked By: Brigitte Jakubowski
Date created: Fri, Apr 9, 2021 3:35 PM
Date updated: Sun, Sep 25, 2022 7:46 AM

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Video answer: How many keywords should i use google adwords #shorts

How many keywords should i use google adwords #shorts

Top best answers to the question «How many keywords should be in an ad group»

Now, depending on who you ask, you'll hear a different response for the age-old question: “How many keywords should I have in my Google Ads account?” When it comes to ad groups, the typical answer is somewhere in the 20-25 keyword range, and definitely no more than 30 keywords per ad group.

The best rule of thumb is to use no more than 20 keywords per ad group. Sometimes you can get away with using a few more, but exceeding a 20 keyword limit is a sign that your ad copy isn't matching the keyword being searched as closely as it could.

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The best rule of thumb is to use no more than 20 keywords per ad group. Sometimes you can get away with using a few more, but exceeding a 20 keyword limit is a sign that your ad copy isn’t matching the keyword being searched as closely as it could. Brad Geddes had a different opinion to share in his post:

10-20 Keywords per ad group will work for 50% of advertisers. You will hear this at our AdWords training days as well, because it’s a great place to start! Newcomers to PPC often fill ad groups with +100 keywords, but this doesn’t work very well. What Google fails to mention above is that this really means no more than 10-20 keywords per ad group. Why?

The Google system recommends that you have at least 5 keywords in each ad group. If you check the Opportunities tab, you’ll see suggestions to include more keywords in any ad groups that have fewer than 5. And adding more will push your Search Health Score higher, and closer to 100%.

At its simplest, an ad group will have one keyword and one advert. When a search matches the keyword the advert will show. An ad group can have more than one keyword. When a search matches any of the keywords in the ad group, the advert belonging to that ad group will show.

Think of 25-30 as more of the upper limit of keywords for an ad group. Here are a few reasons why you should not include more than 30 keywords into an ad group in your campaign. More Keywords Will Drain Your Budget. If you have lots of keywords it will effectively cost your campaign more. 30 keywords each with a CPC of $0.50 will generate $15 ...

No More Than 30 Keywords in Each Ad Group And 30 is pushing it. At Infotel Multimedia, we tend to keep within the range of 5-20 keywords per ad group (remember, per ad group- each campaign can have dozens of ad groups) to make sure we are fully optimizing each client’s campaign.

There is no magic number of keywords – it depends. A poster on the Adwords Community forum does a good job of illustrating the concept, but then says 5-15 keywords is the right number. I agree with him, to a point. I usually strive for no more than 15 keywords per ad group.

Most of the people suggest using 10 to 25 keywords for beginners. A case study from wordstream explains that the fewer keywords you use in an ad group, the more value you can make on Impressions. The typical range of keywords range would be 20 to 25 which should not exceed 30 keywords.

How big should a keyword group be? There is no hard and fast rule that dictates the number of keywords per group. Relevancy is more important than size—the keywords in a group should share a high degree of meaning. While there is no set number, it's rare that keyword groups larger than 100 keywords are closely related, for most accounts.

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