Video answer: Facebook ads - how many interests to use per adset | #59
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So to sum up, you should always test multiple broad interests (ideally at least 5) in different ad sets with a minimum of 2 different ads in those ad sets. Test those ad sets for a minimum of 48 hours, after that, you should be able to clearly see which interests are winners and which aren't.
Video answer: Facebook advertising test for interests - what works better, 1 big ad set or many smaller ad sets?
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That’s why you should never add more than one interest to every ad set. This way, you always know exactly which interest is a winner and you can scale that ad set. Obviously, you also want to target other interests to define which is the winner but these should be added one-by-one in separate ad sets. Ideally with 2 or more different ads to determine a winner between those as well.
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You should lump all interests together in one ad set because people can be interested in multiple things which will reduce your overlap. Similarly, if you're not messaging each interest differently, there isn't a point to separate them.
- Create 5 to 7 adsets for the product at $5 per day each. All adsets for one country (mostly USA). - Each adset will only have 1 interest. - Let the ads run mostly for 3 days (maybe I can kill some adsets if they show nothing in first 2 days? like no likes no comments no engagement at all?)
Before, advertisers mistakingly thought that creating many ad sets with just 1 interest per ad set (single interest ad sets) was an experiment. Many still think like this by the way. The ad set with the best stats would show which interest worked best right? No, false
People tend to create Facebook ads and add five or ten (maybe even more) different interests and hope for the best. Some may be right for your business, while others could make you lose money. Your overall ad might be losing, and you might be sighing, “This is not working for me!” So you change it, or delete it, or otherwise waste your time.
They have zero interest in you or your ad. Zero. (unless you’re a weirdo like me who likes to look at ads!) It’s up to you to create that interest, and one of the sneaky ways to do that is by using what you already know they are interested in – the stuff they filled in their Facebook profile themselves.
Facebook needs at least 50–100 conversions per ad set per week to fully leverage the algorithm, so your ad sets need a reasonable budget for the Facebook delivery system to power your ads. For a $5 lead, set your ad set budget at $35–$50/day (at a minimum). If you’re using Campaign Budget Optimization with 3 ad sets, set your campaign budget at around $100–$150/day. Ralph Burns is the founder and CEO of Tier 11, a digital advertising agency that specializes in helping businesses ...