How many ads can you have in a google ad group?

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Dedrick Towne asked a question: How many ads can you have in a google ad group?
Asked By: Dedrick Towne
Date created: Sat, Jun 26, 2021 11:40 PM
Date updated: Fri, Jan 20, 2023 7:45 PM

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Video answer: 7 useful google ads ad group best practices

7 useful google ads ad group best practices

Top best answers to the question «How many ads can you have in a google ad group»

Every ad group should have at least 3 quality ads. That way, the system can optimize your performance, and you can check your performance data to learn what message resonates best with your audience.

Video answer: Create multiple ad groups and ads in google ads

Create multiple ad groups and ads in google ads

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That’s because the Google Ads system shows your most relevant ad to people searching on Google. Create 3 or more ads per ad group. Every ad group should have at least 3 quality ads. That way, the system can optimize your performance, and you can check your performance data to learn what message resonates best with your audience.

Ad extension limits. 250,000 ad group-level extensions per account. 50,000 campaign-level extensions per account. 10,000 ad group-level extensions per campaign. For example, let's say you have one campaign with an extension containing 8 sitelinks. Then you add these same sitelinks to another campaign and also to 10 ad groups in a third campaign.

I usually strive for no more than 15 keywords per ad group. But I also have ad groups with 50 keywords or more, and that’s fine too. It just depends. Kirk Williams mentions in his post about ‘10 Common Google AdWords Mistakes‘: The best rule of thumb is to use no more than 20 keywords per ad group.

You can have multiple ad groups under a single campaign, but the ad groups can only belong to one campaign. What are Ad Groups? Now, as the third branch in the AdWords hierarchy, you might be inclined to argue that your ad groups structure is a lot less important than your campaign or account structure


Here are some guidelines to follow when determining the size of your ad groups: Max of 7-10 ad groups per campaign Max of ~20 keywords per ad group 2-3 ads per ad group

The Google system recommends that you have at least 5 keywords in each ad group. If you check the Opportunities tab, you’ll see suggestions to include more keywords in any ad groups that have fewer than 5. And adding more will push your Search Health Score higher, and closer to 100%.

Ad Size #5: 300×100. This ad size is called the “large mobile banner,” and Google recommends it in lieu of the shorter or taller 320×50 or 300×250 options. Here’s a screenshot of a 300×100 banners: As you can see, these ads fit comfortably on the screen and don’t detract much from their surroundings.

Google Ads gives you a live preview of how your ad will look like. Enter the final URL of your website and the headlines. Google now lets you add 3 headlines for your ad and each headline has a character limit of 30. You can also specify the display path for your ad.

Google Ads lets you add negative keywords to your ad groups in addition to the normal ones. With negative keywords, you can exclude topics and tell Google what your ad is not about.

There is definitely no need to strain yourself attempting to reach that 30-keyword mark in each ad group; it is actually perfectly okay to have an ad group with less than 30 keywords. In fact, chances are, if your campaigns contain ad groups with less than 30 keywords, then you’ve organized your account efficiently and can create that all important relevant ad copy.

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Video answer: Create multiple ad groups and ads in the new adwords


Create multiple ad groups and ads in the new adwords