How many ad sets should i have in a facebook campaign?

Carmelo Powlowski asked a question: How many ad sets should i have in a facebook campaign?
Asked By: Carmelo Powlowski
Date created: Sat, Feb 13, 2021 1:04 AM
Date updated: Mon, Apr 3, 2023 3:57 AM


Video answer: How many facebook ads should you run?

How many facebook ads should you run?

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Test new ad copy and creatives (both images and video) using true split testing in separate campaigns. Facebook needs at least 50–100 conversions per ad set per week to fully leverage the algorithm, so your ad sets need a reasonable budget for the Facebook delivery system to power your ads.

Video answer: How many ads should be in an ad set?

How many ads should be in an ad set?

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Ad set options. Ad campaigns are made up of ad sets. Ad sets are groups of ads that share settings for how, when and where to run. When you create an ad set, the choices you make at the ad set level automatically apply to all of the ads in the set. You'll use ad set level options to choose audience characteristics like location, gender and age.

(About 6 ads per ad set is optimal for delivery.) Step 5: Turn off the other ad sets so they don't compete with your combined ad set. For example, if you want to combine 5 ad sets, pick one to consolidate your other sets into, then turn off the other 4.

Letters are images and numbers are ad copy. I always like to start small, testing out one piece of copy and two different images (ad 1A and ad 1B). After a day or two, I take the more successful image and use it with new ad copy, creating 4 ads in total (ad 2A and ad 2B).

A regular ad account can have up to 1,000 sets that aren't deleted. A regular ad account can have up to 1,000 campaigns that aren't deleted. An ad account can have up to 50 ads that aren't deleted per ad set. If you reach the limit for the number of campaigns you can create, you'll see an error.

The Practice Field Strategy What I mean by “Practice Field” is that you have a single campaign and subsequent ad sets. Within those ad sets you have can have 2-4 promotions (ideally no more than 4). From there you let the campaign run live for a period of time, giving Facebook time to optimize for the top performing ad or promotion.

Pro Tip: Be sure to use Facebook’s split testing tool for true A/B testing and Campaign Budget Optimization to figure out which ads and audiences work best. Once you’ve consolidated your best audiences into just 2–3 ad sets, it’s time to drop your best 3–6 ads in each ad set.

Facebook’s ad structure allows you to organize your ads and campaigns so you are able to easily analyze your data and quantify which ads, audiences, and creative worked best. While you are testing the variables of your ads, you could have as many as 10+ ads running at a time.

There is more than one type of Facebook Ad you can use, and I'm going to tell you something about every kind of Facebook ad. 7.1 Image Ads A picture is worth a thousand words' you all must have heard these words before.

It's set up so that if in a 24 hour period, an ad set has a reach less than 50, it will duplicate the ad set and pause the original. Unfortunately, Facebook's native automated rule tool doesn't allow "duplicate" as an action for a rule - that's one of the differences between Facebook's Automated Rules and Revealbot.

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Video answer: The ideal facebook ad campaign structure

The ideal facebook ad campaign structure