How is advertising used in politics?

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Henry Goyette asked a question: How is advertising used in politics?
Asked By: Henry Goyette
Date created: Fri, Apr 23, 2021 4:22 PM
Date updated: Fri, Jan 13, 2023 6:08 PM

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Video answer: How 'microtargeting' works in political advertising

How 'microtargeting' works in political advertising

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Direct effects of political campaign advertising include informing voters about candidates' positions and affecting the "preferences and participatory ethos of the electorate". Studies show that voting results are affected by voters' characteristics and the type of ad to which they are exposed.

Video answer: How political campaigns use data to target ads to voters…

How political campaigns use data to target ads to voters…

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