How does programmatic buying work?

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Tristian Bergstrom asked a question: How does programmatic buying work?
Asked By: Tristian Bergstrom
Date created: Wed, Mar 17, 2021 2:49 PM
Date updated: Fri, Jan 20, 2023 10:55 PM

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Video answer: Programmatic buying tutorial

Programmatic buying tutorial

Top best answers to the question «How does programmatic buying work»

Ad inventory is usually bought via a real-time auction. Using programmatic channels, advertisers can buy per impression, thereby targeting the right audience. Since the process is automated, programmatic media buying guarantees speed and efficiency that is not matched in the traditional media buying.

  • How Does Programmatic Ad Buying Work? The process of programmatic ad buying is pretty simple. Networks will find unused ad space and create a platform to buy them. Most networks use auction platforms that allow for real-time bidding. Businesses can register with the network and purchase ad space from the network.

Video answer: How does programmatic advertising work?

How does programmatic advertising work?

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Video answer: A publisher's guide to programmatic media selling and buying

A publisher's guide to programmatic media selling and buying