Video answer: How to analyze facebook ad results the right way!
Top best answers to the question «How do i interpret facebook ads data»
As you adjust your ads based on audience engagement, you should see the CPC or CPM metrics come down over time. Facebook rewards you with a lower CPC or CPM if it sees your audience engaging with your ads. It tells them that the ads are relevant and making their users happy. A high relevance score means a lower CPC.
Video answer: How to interpret your facebook ads data and analytics to…
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Mostly in digital ads, need to be analysed like, CTR = cost per click = How many people do click ads. CVR = conversion rate = after clicking ads and then how many people buy or look though your product or content. blur blur.... Google it some digital marketing terms. get use to it, and then you can see what you have to see :D
To calculate ROI, you would do total revenue generated from your campaign divided by total ad spend: For example, let’s say I spent $500 on a paid Facebook campaign and generated $1,000 in sales from the campaign. That would give me an ROI of 2.0 ($1,000/$500).
Use suggested columns to see more data about your ads based on your objective, ad creative and more. Click the icon and check the suggested columns that you want to view. Use breakdowns to see the age of your audience, where they are viewing your ads, what devices they are using, and much more .
The first thing you need to do once you get serious about managing your Facebook ad campaigns is to decide which Facebook ads metrics you should track. Facebook automatically provides you with a variety of metrics; some of these are important to keep a close eye on, and others are what we call vanity metrics.
As a reference point, the average CTR for a Facebook ad is 0.9%, compared to 1.51% for a Twitter ad, and 0.26% for a LinkedIn ad. The CTR for your paid social campaigns is important because it’s an indicator of ad quality. The more people who view your ad and click the link, the more relevant and engaging the ad is.
View Results On Your Facebook Ad. Go to Ads Manager. Click Campaigns, Ad Sets or Ads. Click View Charts to open the insights side pane to see a visual representation of your ads performance.
Beyond that, you can’t be sure of the level of engagement. Find the number of people who have engaged with your post in column W within the Key Metrics tab: Lifetime people who have liked your page and engaged with your post. View how many of your fans engaged with a post within the post-level export.
The leads data that is submitted through your Instant Form can be downloaded via a CSV export from Ads Manager. It can also be downloaded from your Facebook Page, requested through the API or accessed from an integrated CRM system.. Downloading leads directly from Ads Manager is best for advertisers who created the lead ad from Ads Manager and do not have a CRM system integrated with Facebook.
Facebook analytics tools. While Facebook Analytics (with a capital A) may be shutting down, never fear. There still are three in-platform ways to access important data and insights: Facebook Business Suite, Creator Studio and Facebook Insights. And of course, Hootstuite’s own social analytics for Facebook are here if you need them, too. Let’s dig in.