How are cpm calculated?

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Alfredo Feeney asked a question: How are cpm calculated?
Asked By: Alfredo Feeney
Date created: Mon, Mar 1, 2021 1:28 AM
Date updated: Thu, Jun 30, 2022 1:28 AM

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Since CPM is cost per thousand impressions, then you simply divide the cost by the number of impressions divided by a thousand. So the CPM formula is CPM = 1000 * cost / impressions … for impressions (how many impressions you're going to get, given your budget): impressions = 1000 * cost / CPM.

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