Facebook's ad targeting is inaccurate - does it matter?

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Isaias Dicki asked a question: Facebook's ad targeting is inaccurate - does it matter?
Asked By: Isaias Dicki
Date created: Mon, Mar 22, 2021 6:36 PM
Date updated: Mon, Nov 21, 2022 7:31 AM

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Video answer: How to use facebook's audience insights tool & targeting to get the most from your facebook ads

How to use facebook's audience insights tool & targeting to get the most from your facebook ads

Top best answers to the question «Facebook's ad targeting is inaccurate - does it matter»

It's critical for them to have accurate targeting data in order to reach their target audience, but they have to rely on Facebook for this targeting data. Facebook might mis-sell brand advertisers on the ability to target a particular audience on Facebook Ads, yet the brand advertiser has no alternative but to trust ...

Video answer: Troubleshooting your ad results the customer experience facebook ads masterclass 2020

Troubleshooting your ad results the customer experience facebook ads masterclass 2020

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The compliant goes on to compare this to the sorts of benchmarks which Facebook presents to advertisers; where they claim the Facebook Ads platform allows you to target audiences with 89% accuracy. The true accuracy figure, according to the complaint, was as low as 9%.

Facebook’s Illusion of Control over Location-Related Ad Targeting. Facebook’s advertising principles and statements from the VP of ads, Rob Goldman, emphasize that its Ads Preferences tool ...

You can keep track of the types of people your ads are reaching, but Facebook will never share personally-identifiable information about them. Interests. Add interests and hobbies of the people you want your ad to reach—from organic food to action movies—and make your targeted ads more relevant. Behavior.

View your payment history. The Billing section of Ads Manager is where you can find the billing information of your ad account. There, you can view your payment history and get receipts for payments you've made for your ads.. To learn more about a specific charge, go to the list of transactions in the Billing section of your Ads Manager.

Now, I’ll show you 21 ways to improve your targeting so you immediately see better results from your Facebook Ads. 1. Start with a combination of basic demographics. When you’re setting up an ad, the first thing Facebook will ask you to do is select the location, age, and gender of your target market.

How To Fix It: If you know you have an ad coming up that will have text in it but should qualify for an exception, start your ad creation early in case you need to contact Facebook ads support to get it resolved. Facebook Ad Fail #4: Editing Boosted Posts on Instagram

If you believe that your ad was incorrectly rejected, you can request a review of the decision in Account Quality. To request another review: Go to Account Quality. Click to select your account or catalog with the rejected ads. Select ad(s), ad sets, or campaigns that you believe were incorrectly rejected. Click Request Review and select Submit.

Of course, with great targeting power comes great responsibility. Facebook ads are far from beginner-friendly, and the huge range of ad options make it tough for newbies to get started.

People traveling in this location: Includes people in your selected area who are in their home country, but more than 125mi/200km from their home location (determined by device and connection information). Use this when your goal is to reach people who do not live in the selected area. For example, advertising a rental car service to people traveling to Sydney (but live in Melbourne).

There are really two segments of advertiser hit hardest by Facebook pushing advertisers to bid on inaccurate audience data: Brand advertisers. If you're an advertiser that relies on the accuracy of Facebook's audience data, then of course hearing that it can be as low as 9% accurate is going to present problems.

It’s critical for them to have accurate targeting data in order to reach their target audience, but they have to rely on Facebook for this targeting data. Facebook might mis-sell brand advertisers on the ability to target a particular audience on Facebook Ads, yet the brand advertiser has no alternative but to trust Facebook.

This new tool shows users what Facebook determines are their interests, so they can allow advertisers to target them accordingly. Users are able to remove what interests aren’t accurate so that they will see ads that will be relevant to them. The launch of this tool has provided a glance into the deep flaws of Facebook’s interest targeting.

Jan 18, 2021 - Growth marketer Mack Grenfell explores who is likely to be affected most by the recent admission made by Facebook.

Hi Levan, no it isn’t. If you are a “worldwide brand”, you should probably target your “worldwide” audience. Facebook also gives you the opportunity to exclude people from your audience based on interest, region and so on. However, I believe your ...

The funny thing about Facebook ad targeting is that Facebook does not want your ads to tell users you’re targeting them. We know, we know, that sounds confusing. But here’s what it means: you can’t directly or indirectly tell users in your ad copy that you know anything about them.

2. Facebook’s ad targeting suffers because of false signals. Given the fact that Facebook’s advertising (therefore, revenue) depends on things like “Interest Targeting”, the like-gating business was bound to get shut down somewhere down the line.

How To Fix It: If you know you have an ad coming up that will have text in it but should qualify for an exception, start your ad creation early in case you need to contact Facebook ads support to get it resolved. Facebook Ad Fail #4: Editing Boosted Posts on Instagram

Finally, Josh Constine added a fourth dimension to consider here, which is that Facebook’s sophisticated ad targeting capabilities could make an untruthful political ad even more pernicious ...

Nonetheless, their product, the way Facebook works doesn’t address the problem, and no changes have been done. This is what drove these brands to pause their advertising on the platform.

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