Facebook ads vs. boosted posts: what is the difference?

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Dakota Anderson asked a question: Facebook ads vs. boosted posts: what is the difference?
Asked By: Dakota Anderson
Date created: Wed, Dec 23, 2020 1:16 AM
Date updated: Fri, Jun 24, 2022 10:20 AM

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Video answer: Facebook boosted posts vs. ads: the difference & which is better

Facebook boosted posts vs. ads: the difference & which is better

Top best answers to the question «Facebook ads vs. boosted posts: what is the difference»

Boosted posts differ from Facebook ads because they are not created in Ads Manager and don't have all of the same customization features. When you boost a post, it'll show up in your audience's Facebook News Feed as an ad. You can also select Instagram as an ad placement for your boosted post.

Video answer: Facebook boosted posts vs ads: the difference & which is better (pros & cons)

Facebook boosted posts vs ads: the difference & which is better (pros & cons)

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Boosted Posts Are One-Offs, Facebook Ads Are Campaigns. Generally, marketers (and Facebook’s advertising team) seem to view the dichotomy this way: Boosted posts are designed to promote one-off posts, while Facebook Ads are designed to be robust and ongoing ad campaigns.

On a wider level, a mix of Facebook ads and boosted posts are usually the best way to break up your Facebook social media marketing budget. Boosted posts will allow you to build your brand’s reach and fan base, while ads can help you translate your brand’s presence into tangible outcomes.

Facebook ads are designed for specific goals, like installing an app or generating leads. Meanwhile, boosted posts are designed for building a stronger, more-engaged social media following. When deciding which type to create, consider the pros and cons of boosted posts and ads.

Boosted Posts. A boosted post is a subtype of the Facebook Ad—it is simply a Facebook post that has been amplified in order to reach a larger audience. We’ll think of it as the Ad campaign’s younger brother. Say, for instance, that your business posted a free, or standard, Facebook post promoting a brand-new product you are selling.

While these two often get mixed up, the difference is very clear. Short Answer: Boosting a post is a quick way to put money behind an existing post from your Facebook page, while a Facebook ad is a more thought-out campaign created in Facebook Ads Manager.

When boosting a post, you can choose to target audiences based on a few key factors. Facebook ads offer a more complex, holistic targeting method (more on this in a bit!). While boosting focuses on maximizing a post’s reach, ads focus on reaching the right.

Boosted Facebook posts are a type of Facebook News Feed ad that takes content in the form of a Facebook page post and amplifies it to a specific audience via Facebook’s News Feed advertising platform in order to target or increase visibility and boost post engagement.

Here are the major differences between Boosted Posts and Facebook Ads. Boosted Posts can actually be considered as a part of the Facebook Ads, but it does perform a different task when compared. Boosted Posts basically boost the audience reach of a post that has already been published.

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Video answer: Facebook ads: the difference between boosted posts & facebook ads | stepps tv #003

Facebook ads: the difference between boosted posts & facebook ads | stepps tv #003