Are linkedin ads really worth paying?

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Berniece Hills asked a question: Are linkedin ads really worth paying?
Asked By: Berniece Hills
Date created: Mon, May 3, 2021 6:48 AM
Date updated: Thu, Sep 22, 2022 3:17 AM

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Top best answers to the question «Are linkedin ads really worth paying»

The Verdict on LinkedIn Ads

Think of LinkedIn as the premium option. If you have enough cash to pay for the higher CPC, and if you have products and services that can create a positive ROAS, LinkedIn ads are likely worth the investment.

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So, are LinkedIn ads really worth paying for? If you can sustain the recommended budget and have a deal size large enough to create a positive ROI, LinkedIn ads can be a great investment. LinkedIn ads typically yield high-quality leads and offer larger niche targeting options, making them an ideal solution for most B2B companies.

LinkedIn Ads. The first thing to know about LinkedIn ads is that they are more expensive than Facebook ads or a Google Ads campaign. However, LinkedIn remains the best advertising for B2B companies due to the quality of leads that you gain through a LinkedIn campaign vs a Facebook, Twitter or Google campaign.

No, it isn’t worth the cost. There are other ways to message and connect with people, on LinkedIn or other, for free or less money. Here are some methods. Send a person a connection request and add a note about why you want to connect with him or her. That’s how I’ve developed many relationships and grown my LinkedIn network.

LinkedIn made a measly $153 million dollars from ads in the last quarter, with their marketing solutions making up just 20% of their 2014 revenue. That’s insanely low, considering they have over 347 million members now, 93 million of whom are active each month.

As with any form of contextual advertising, costs can vary greatly depending on demographic targeting, ad creative and ad engagement. We have seen Linkedin Ad CPC's range from as low as $2 all the way up to $15. Similarly, CPM (cost per 1000 impressions) can vary greatly from $30 - $200+.

While LinkedIn advertising costs vary by the advertiser, LinkedIn does require companies to bid a minimum of $2 for cost-per-click (CPC) and cost-per-impression (CPM) campaigns. On average, however, businesses pay $5.26 per click and $6.59 per 1000 impressions, as well as $0.80 per send for Sponsored InMail campaigns.

Aside from pulling in advertising dollars, LinkedIn also relies heavily on its subscription model to reach its financial goals (these monthly fees made up 19 perfect of total revenue in Q2).

I'm just not sure that's worth $29.99 a month, plus tax. (Sorry, LinkedIn.) I'd wager it's especially not worth it if you haven't used all of the features of a free account.

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