Are expanded text ads still available?

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Alessia Rutherford asked a question: Are expanded text ads still available?
Asked By: Alessia Rutherford
Date created: Fri, Feb 12, 2021 4:09 PM
Date updated: Thu, Sep 22, 2022 11:00 AM

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Video answer: Goodbye expanded text ads in google ads!?! what you…

Goodbye expanded text ads in google ads!?! what you…

Top best answers to the question «Are expanded text ads still available»

Expanded text ads are still supported, and advertisers can still create them. The difference is the platform won't default to expanded text ads when an advertiser goes to create a new ad.

Video answer: Say goodbye to expanded text ads

Say goodbye to expanded text ads

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Expanded text ads are available on both the Google Search Networkand the Google Display Network. Ad extensions(both automatic and manual) are fully compatible with expanded text ads, too. Learn...

That’s why today, Google is improving your Expanded Text Ads by making them even larger – by adding an extra headline and description to all your expanded text ads! As of today, this new ad format is available NOW in the Google Ads UI. Let’s review what’s actually changing and what you need to do about it.

Upgraded URLs are now generally available for all customers worldwide but it is not required to migrate all your existing URLs, which include standard text ad URLs, keyword destination URLs, and Sitelink Extension URLs, to start taking advantage of Expanded Text Ads. You are still able to manage and optimize standard text ads using destination URLs and set up new Expanded Text Ads using final URLs. We do recommend setting up an account-level tracking template to ensure that you can properly ...

At the time of publishing this post, Google had not officially revealed when all advertisers will have access to Expanded Text Ads. As of now, Expanded Text Ads are available to all advertisers. Google has announced that it will phase out the old, standard ad format on January 31, 2017. You must transition all ads to the ETA format by that date.

Expanded text ads are supported by all of the tools that are available in AdWords. Both manual and automatic ad extensions are completely compatible with expanded text ads. To set up expanded text ...

New expanded text ads. Now available to all advertisers, you are able to add a third headline and a second description to your existing text ads, but both features are completely optional. Here’s the updated interface when creating new ad copy or editing existing ads: This means that regular text ads will have the same number of descriptions being displayed as the new responsive search ads (still in beta). On the 9 th August, Google announced the following: “One of the advantages of ...

You can still create Expanded Text Ads by clicking into the RSA creation window and then selecting “Switch back to text ads.” You should still create and test Expanded Text Ads. Having two ETAs and one RSA per ad group still remains the recommended best practice by Google.

The script checks all the ad groups in all the accounts that: # Have no expanded text ads. # Have less than two expanded text ads. # Still have active standard text ads. The script then returns a full report with the campaigns and ad groups that meet the above criteria in a spreadsheet.

Use expanded text ads to promote products or services on the Google Network.This ad format supports: Multiple headlines. This ad type has two headline fields concatenated together with a vertical bar (|) separator.Note: Starting in v201809, a third headline is available. It is concatenated in the same manner as previous headlines.

Below is a comparison between the expanded text ad format and the standard text ad format. Source. The components of the expanded text ad are as follows: Two Headlines (Shown in lavender in the left side of the image above) As opposed to standard text ads, ETAs have two headlines — a main headline and a secondary headline. Each headline can ...

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Video answer: Adwords api: upgrading standard text ads to expanded text ads

Adwords api: upgrading standard text ads to expanded text ads