Are ad blockers blocking google analytics?

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Ford Goodwin asked a question: Are ad blockers blocking google analytics?
Asked By: Ford Goodwin
Date created: Wed, Jan 13, 2021 1:49 PM
Date updated: Mon, Oct 3, 2022 4:21 AM

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Top best answers to the question «Are ad blockers blocking google analytics»

The short answer is “yes”. Ad blockers can and will block Google Analytics. And if a user blocks Google Analytics, then that user is not being tracked. Nothing is sent to Google Analytics servers, and you're left with incomplete data.

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The short answer is “yes”. Ad blockers can and will block Google Analytics. And if a user blocks Google Analytics, then that user is not being tracked. Nothing is sent to Google Analytics servers, and you’re left with incomplete data.

So -- yes, ad blockers do tend to block Google Analytics. As I understand it, there's a couple different approaches you might use to address this: Do nothing. Some of your analytics will be lost due to this kind of attrition, but you'll be honoring the preferences of your users, essentially. Ask your users to whitelist your site from adblock

Ad Blockers Can Affect Analytics Reporting. Ad blocking software doesn’t just block ads. It also blocks most tracking beacons used by analytics tools, such as Google Analytics, Adobe Analytics, and others. Jason Packer, with Quantable, an optimization and consulting firm, published last year the results of an interesting experiment to measure the ...

Ad Blockers do that by blocking any attempts of Google Analytics JavaScript library to transfer data between websites and analytics servers. By default, many ad blockers blacklist Google Analytics, while some ad blockers need to be configured to do so. The uBlock Origin is a popular ad blocker that comes as a Chrome extension. It blocks Google Analytics by default and is used by more than 10 million users.

So, some ad blockers will outright block any calls to the Google Analytics servers, preventing your website from downloading the analytics.js library at all. Some blockers are a bit more clever (or annoying) and will alter the ga object rendering methods such as ga.create useless.

Nowadays most ad blockers (including the tracking protection built into browsers) will simply block all requests made to blacklisted domains, such as google-analytics.com, while some extensions block files ‘intelligently’ — based on the content of a file.

Certainly a lot of users that block ads also block analytics trackers & thus become invisible to being counted at all this way, but since there's nothing on the page that can easily be tested for visibility like an ad unit not being displayed it gets a lot more convoluted to try and count those users as well.

Your Google Analytics Code Is Impacted by Ad-Blockers Ad-blockers are commonly used these days, and they can prevent the GA code on your web pages to execute correctly. And some browsers like Firefox include features to block tracking. Depending on the source, the statistics on exactly how wide-spread ad blockers, differs quite a bit as

The majority of ad blockers have options to block Google Analytics (GA) and block attempts from the GA JavaScript library to send or retrieve data from analytics servers. Some blockers even block Google Analytics by default. When adblockers are deployed by users, it can cost publishers up to a quarter of all their web traffic.

Ad Blockers block Google Analytics. ~30% of your visitors use Ad Blockers and this number is growing. By the end of 2020 ~50% of internet users will be using Ad Blockers. What does this mean for you as a website owner and what can you do about it?

Even as the above code snippet captures the data related to ad blockers, it will not reflect on Google Analytics on its own. For that to happen, we need to set up a custom dimension and an Advanced Segment for Blocked Ads in Google Analytics. Follow the steps below to setup a custom dimension in Google Analytics:

Analytics, javascript, PHP & Measurement Protocol So, some ad blockers will outright block any calls to the Google Analytics servers, preventing your website from downloading the analytics.js library at all. Some blockers are a bit more clever (or annoying) and will alter the ga object rendering methods such as ga.create useless.

The uBlock Origin ad blocker Chrome extension blocks Google Analytics by default (prevents the gtag.js and analytics.js scripts from loading.). This extension has 10+ million users. The Adblock + Adblock plus Chrome extensions both block Google Analytics if the Easylist option is enabled.

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